So when a product is out of stock, there are two things that a company can do to regain market share - discount the product or do an advertising blitz. I guess it is obvious which approach Hasbro have taken, because the prices are still the same. The current exchange rate means Deluxes are about AU$12 in America, compared to our AU$24-28.
Okay, rant over... for now.

I saw the ad the other day as well, and it sounds like it is being played a lot at the moment for it to be seen by so many of us at different times.
It features Nightwatch Optimus, Incinerator, Landmine and (I think) Stockade - all from the Allspark Power subline.