It's not that simple at all, and the Sports Label and Music Label shouldn't have been grouped together in the one poll. It might not make much of a difference with the result, but Sports Label being toys was never in question (as they already fit the criteria as Official Takara convertable Character action figures). Music Label on the other hand are music devices that are made to look like toys (but wouldn't be bought for kids to use as toys), so the transformation is the *gimmick*, not the MP3 player. The question here should be whether we should count Transformers products, if being an action figure is not their primary function. The primary purpose of Soundwave is as an MP3 player (good or not, that is why it was produced), it was never marketted as (yet another) Soundwave toy with an MP3 player gimmick. Same with the Rumble/Frenzy Earphones - they were created as an audio product, with a transforming *gimmick* thrown in. No one would have bought them to play with as toys, nor would anyone have bought the MP3 player and let kids play with it as they would any real TFs toy.
Us older fans might like to see it as a toy with a crappy music gimmick, but it comes down to what TakaraTomy were releasing it for, and that was as a Music Device, that was also made to convert. Unlike Gen1 Perceptor who was not released as a Microscope with a transforming gimmick, it was a Transformers toy with a (crappy) microscope gimmick.
The point I am trying to make here is that if Music Label items are considered toys, then other items that 'transform but are not action figures as their primary function' will count (like the DVD case Optimus). Sure it would be a crappy toy, but I could list dozens of Gen1 toys that are worse than that DVD case and less playable.
The vote should be asking people if they would seriously fork out money for an expensive set of Soundwave, Soundblaster, Rumble and Frenzy just to use them as roughly as normal toys or even let young kids play with them *as toys* - instead of what us older collectors (who wouldn't do much playing with them) plan to do with them (collect dust on a display shelf).