First looks at the Japanese release of Animated toys from the JP Figure King Magazine. Can't really see any differences to the Hasbro figures, but they could just be using Hasbro samples at this early stage. Any JP variations will probably show up later as Takara-Tomy start producing the toys.
http://www.seibertron.com/transforme...est-etc/17591/

And Super-Deformed Keychains, also for Japan.
http://www.seibertron.com/transforme...ychains/17590/