Bay has the only credentials Paramount and Hasbro care about - highest grossing movie in America in 2009, highest earning Director for 2009, and the catalyst for some of the best sales figures for a toyline which kept Hasbro in the black, despite the recession last year.
TF2's profit success confirmed his position as the one person who tells all the others what to do...
Like it or not, no one at Hasbro or Paramount could now be able to go up against him and keep their job. All they can do now is suck up to him, make suggestions, and hope he keeps making them (Paramount and Hasbro) the many millions of dollars he's made for them in the past.