TFs has another go at doing Lego styled figures.

The last attempt was Hasbro's Built to Rule line, which failed within months of its launch.
This time it is TT's turn in Japan, with 2 Animated figures as part of the 'Diablocks' line - Bumblebee and Optimus Prime.

Each is transformable once built, but in the case of Optimus, that ability seems to have spoilt any resemblance of the actual toy.

They look to be an April release, at about AU$35 each.