They actually featured it on Channel 9's "Sunday Roast" footy show, and said it tasted like scrums.
Sunday Roast looks like a type of chicken flavour... probably their regular chicken flavour with added MSG.
I also noticed that the Pizza flavour is back - maybe a regular flavour now, not just a limited edition Coles exclusive.
So now its four packs of chips I gotta buy & try next time I'm at Coles...