Now for something cutsie from Japan with Transformers.

Plush Animated Keychains.

Not sure how big these things are, but if they are keychains, they probably aren't very big. Which is disappointing, because I'd rather see these sort of things be bigger, like the convertable Optimus and Bumblebee ones Hasbro did a couple years back.

http://www.seibertron.com/transforme...lushies/18715/

Ones shown at some JP merchandise display include - Optimus, Megatron, Bumblebee and Starscream.