While Generations share the same red packaging as their cohorts, aren't they only ones labeled as Generations?

I like the way the Wiki has done the divide: There's Generations, PCC and everything else (regardless of packaging color) is Transformers 2010. Transformers 2010 sounds more like a working title, but they have lumped the Powerbots and Activators with the HTFD stuff.

I will likely follow the same model for iTFDB, but will use Autobot Alliance instead of Transformers 2010. It would really be good to see Autobot Alliance in writing somewhere though.