I was watching my children play with Chuggington trains this morning and remembered that they are almost entirely made out of diecast. Although small in size (approx 8cm long x 3cm wide) they are quite heavy and contain about the same amount of diecast as a standard Autobot transformer. Now, these things only cost $7 each at Kmart. This to me is quite cheap for the amount of metal you are getting. Not to mention that the paint applications are spot on perfect with no blemishes or runs anywhere. If this small company (i forget their name) can produce high quality diecast toys at a small price, why cant hasbro???
(please, i don't want this thread to turn into a Hasbro does/doesn't make quality toys. From my experience they don't)