- Over-pricing of Transformers toys in Australia is due to demand, rather than profitteering. That is, Hasbro Australia only imports a small number of TFs toy product, which usually sells within an exeptable timeframe, so they don't need to charge less as an incentive to retailers to pre-order their product. (eg. Deluxes here are about US$22-25 with tax, compared with in America of about US$11 with tax). And the retail pricing of Transformers in Australia will remain the same until at least next year, no matter how good our exchange rate keeps getting.