It primarily appeals to people who played the game i think. otherwise its a hard sell to kids of which would have been more exposed to the CG intense bay movies and the immediate appeal of Animated.
as for wfc, i didnt feel it was kid friendly, especially so in multiplayer.
when cybertronian optimus came out I disappointed with the size and design. It should have been leader or at least voyager size which would probably have avoided the design failings of the deluxe version.
cybertronian megatron is a nice compliment to optimus in the end.