I think continuity can be a source of wonder and pleasure but it can also be a hindrance. If you have at DC or Marvel, there are certain titles that really struggle. Marvel struggled for a long period with it and then downright abandoned it before returning to it where it was convenient. DC is just lost in continuity now.

I don't care if AHM is incontinuity or not. I'm happy to read it as a book in its own universe. What's really important is if its a good story or not. Furman's storyline will no doubt continue (in fact its been solicited as such) so I think in the final analysis to hell w/ continuity.

It's not like TF writers are crazy enough to have Rodimus Prime the eternal leader of the Autobots and Optimus Prime as the up and coming turbo revving young punk. Those are stupid things DC or Marvel would try. I think TF mythos has some certain pillars but around that its all really flexible b/c they've never had that depth and texture that made them hard properties to play with.