The United Nations Office on Drugs and Crime (UNODC) has announced it will tackle the problem of counterfeit goods with a new campaign titled Counterfeit: Don’t Buy into Organised Crime.
The new initiative highlights the link between organised crime and the trade in counterfeit goods, which it says amounts to $250 billion a year, and targets consumer electronics, children’s toys, automotive and airplane parts and medicines primarily.
It’s a timely clarion call for brand owners and those responsible for legislation that more must be done – and quickly – to deal with the problem.