These have been occasionally showing up in Japanese convention photos, but not much coverage as the focus has been on the mainlines on display.
And the odd photo we have seen, have only shown us TF4 Optimus and TF4 Bumblebee.
Now we have six officially revealed, and they are not all Movie characters.

The QT or Q Transformers are a small series of deformed Japanese "cutesy" (or cutey if you use the letters QT) vehicles... that have simple conversion (probably auto-converters like one-step basics).

It also looks like a cartoon or animation shorts are planned as well.

The six revealed are Movie Optimus, Movie Bumblebee, Movie Crosshairs, Movie Lockdown (animation version has Animated Lockdown colours), Gen1 Sideswipe and Gen1 Prowl.

They look like a bit of fun, if cheap.
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