New Lego store at Robina Shopping Centre Gold Coast

[griffin]

The Robina Shopping Centre on the Gold Coast already has just about every retailer you could think of, and the newest expansion will include a Lego "certified" store, to open this weekend, Saturday September 28th.

I'm not sure if this will be like the Melbourne Discovery Centre that was only for kids and adults who have kids with them, or if this is a proper Lego retail store that is open to everyone.

The 188sqm store will incorporate custom-built elements such as a Gold Coast Lego mosaic, 3D models, a Pick-A-Brick wall, Build-Your-Own Minifigure stations, free build zones and brick engraving.
The store is also set to launch exclusive Lego releases on a monthly basis.

That makes it a relatively small store, but it sounds like it will be a regular place to visit for serious Lego fans in South East Queensland, with their monthly exclusives.

[i_amtrunks]

If reports are to believed it will be more like the Dreamworld and Bondi Junction retail stores, purely a shop rather than a discovery area. So full price sets, exclusives, pick a brick and Lego homewares as well as brick built models and decorations to interact with.

[Akky82]

Might go check it out this weekend while I'm around, hopefully give an idea of what the Chermside one will be (next to the apple store, cant remember when it's set ro open though).

[Thurmus]

If they are selling at full price, how will they make any money? Other than being able accrue VIP points and take away that day I can't see any real benefit. The Big 3 retailers normally have 20% off scattered between them every few weeks.

[dirge]

If they are selling at full price, how will they make any money? Other than being able accrue VIP points and take away that day I can't see any real benefit. The Big 3 retailers normally have 20% off scattered between them every few weeks.

The store in Bondi Junction is always busy. Between AFOLs buying the collector orientated sets and the kids who go along for the Lego immersion experience, it does okay.

[i_amtrunks]

Between the full price exclusives, the hard to find sets and the ones that the big department stores only have online, plus the pick a brick, stationary and accessories, not to mention impulse buys, they do alright.

[Krayt]

The Local vic one opens on Thursday... peeked in the door and the Pick-a-brick wall was up and filled....

So cant wait to walk in and get my Lego T-Rex!

[i_amtrunks]

The second Sydney store opened today, so now there are two shops within 10km of each other, one in Bondi Junction and now the second in the Broadway Centre.

Good sized store, easy to maneuver around, but not the second storey that the Bondi Store has and not as many statues either.