The thing is that you never know how many they would have in stock. Given the history of Matty sales, would you risk not getting up at 4am and missing out?

From what I hear the first sale of Battle cat was over in 5 minutes and last time, Grizzlor sold relatively quickly too.

Hopefully a trend will develop in future sales in which they have enough stock for toys to last at for at least 1 day and people will regain confidence to buy figures at a confortable time.