Target Runaway Bay has about six of the Jetwing Optimus on clearance pricing.

Target is doing a new promotion with purple tags, marking a product at "BELOW COST". I'm guessing to get people in the door. There was a purple tag on him now, for 99.98 [just shy of one hundred dollars].

I'm a little dubious that this is under the cost TakaraTomy were selling him for though, as it would make it one HUGELY expensive toy! Now if it were hasbroAu on the other hand.........