I can overlook having the same body/alt mode - but at very least a different head would make a world of difference. And the annoying thing was that it took HasTak a long time to figure this out - they just kept on repainting Bumblebee and calling it Cliffjumper, e.g. Movie Cliffjumper, Ti Series Cliffjumper, RH Cliffjumper, Henkei Cliffjumper... gah!! Eventually they did work it and started giving us Cliffjumpers with new heads, e.g. Animated, Alternity, Generations. But that period when we kept on getting red Bumblebees being passed off as Bumblebee was frustrating to say the least. I really love the Transformers Prime Cliffjumpers; none of them are repaints or retools of Bumblebee!
As for head swapping -- I replaced the head of my Classics Cliffjumper with Generations Cliffjumper ($25).Generations Cliffjumper looks ridiculous with Classics Cliffjumper's head, but I just keep him in vehicle mode. I pretty much just got the toy so I could do the headswap for Classics Cliffy.
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