At Hobbyco they've still got loads of Cyb. Megatrons and Bulkheads, while there are no Starscreams. While it might not be the best place to use to gage Animated's popularity with kids, I think it shows who's going to shelfwarm and who isn't.

Other shops have loads of Movie figures left and few Animated figures. My fear that the Movie toys would all be gone was clearly unfounded.