The other day I was in a local Target's toy section just wandering through the aisles, it got me wondering which toy company forks out the most for shelf-spacing?

& as far back as I can remember, Lego has occupied entire aisles since like... forever

Man, it must cost Lego a fortune to occupy that much space in the toy section. I'm guessing costs like this as well as lagging sales back in the early/mid 90's nearly put them out of business... (that is until they decided to go in the direction of Bionycle which revived their stocks considerably)