I found that theres something about the AOE toys that make them look significantly better in person than photos. Had a look at this figure in the store. Lots of sculpted details make it look real good, but the engineering doesn't justify the price tag. Cost reduction really hit recent designs badly. It's like the designer had something planned for the backpack but was dropped for budget reason at last minute so he just plain gave up and left it as one chunk of truck on the back.
The new Optimus design has grown on me and I'd really like to see a leader figure that can be as definitive a toy version as we can say of the ROTF leader Prime mold. Maybe we'll have to wait until the 2nd movie of the new trilogy..