Quote Originally Posted by i_amtrunks View Post
It's possible that Hasbro were expecting the movie to flop and thus wanted to distance their next line of toys from the movie, another mistake, but hindsight is always a wonderous thing!
You have to wonder what the executives in Hasbro are smoking. I mean how could a movie with giant fighting robots flop!?

I agree BW was like a heart transplant for TF's, a whole new lease on life.

But the TF movie made TF's Pop Culture. The amount of faction symbols on cars has increased, everyone exposed to the media knows who Bumblebee is, car magazines can't wait for the 'Bumblebee' Camaro to roll off the assembly lines, TF T-shirts everywhere, Mobile phone games and Mobile phone TF covers, and so on. Its 'ok' to like Transformers now, not that it ever mattered to us, but for the franchise I thinks thats really cool.