The irony is totally unintentional. Apologies if it came off that way. I was actually referring to the comics
It never ends. When one G1 continuity reaches its coda, another one starts. Like an endless loop!
Personally, I'd prefer Hasbro/IDW to move onto something beyond G1 - like the Beast Era, or perhaps the Unicron Trilogy (without the cheesiness of the anime).
But at the same time, who can blame them? Everyone seems to love G1 and Hasbro needs IDW to continue printing out the 32-page toy commercials, to get readers to buy characters that they might not have liked before reading the comic.