The first question of the round table was asked by Colin Douglas (TFCon) – What determines if a figure is going to receive a second production run, and more specifically he asked about the Amazon Exclusive conehead. Colin said, “A lot of people are asking what’s happening with this. Want to know if a second production run on this. A lot of orders haven’t been [fulfilled] and no one in Canada has gotten theirs yet.”
As a note, I don’t know if the question was fully resonating with the Hasbro team. Ran Sun (Hasbro Marketing) said that they want characters to be in market and to be sure everyone gets one. She also mentioned if a character gets re-released whether they bring it back in the exact same form or a different format. But when doing this there is always a lead time in releasing new characters.
Leonar Panzica (Design) mentioned that they weren’t aware with people having a problem getting that character, but generally they keep an eye out for demand and take care of it.
Colin followed up to reiterate that it’s more about the outstanding orders than anything but there was no confirmation of any sort of second runs on these figures.