No, no controversy. The end result of their design philosophy just doesn't match what I want. I guess the best way to convey it would be to make a side-by-side comparison of New Age's Cliffjumper with Magic Square's Cliffjumper.

It's a lot of things, and many of them are subtle, but you could crudely boil it down to this - NA (as I see it) doesn't even try to hide gaps and hinges and so on, leaving the toy looking much less finished than MST's toy (and conversely MST do make quite an effort with lots of little flaps and some cunning technical choices). And this isn't a chance thing, NA are very well aware that some people don't like the look (they got a lot of complaints about the insides of Grimlock's legs, which they did in their usual fashion), but they do it anyway, because that's their design preference (and even more people are perfectly happy with it, so why change?). Also, like Emgo, they often don't seem to care about what a toy looks like from angles other than the front (see their Megatron's hideous back).

Their toys are perfectly servicable and well-made (I have their insecticons, because MST has never shown any sign of making some), I'm just not their target market (I am, being someone who always wanted toys that looked like they fell right off the TV screen, precisely Magic Square's target market instead). And that's fine