Aesthetics is a difficult thing to argue since it's very much based on people's personal tastes, hence why I decided to sway toward the line of practicality. Another thing that bugs me about Hasbro packaging is the immense waste of space/cardboard... they're so bloody needlessly oversized. As a result I throw out most of my Hasbro boxes. I know other people choose to flatten them, although some of the Universe boxes look hard to flatten. It's such a cheap way to make the toy look big on shelves - but you can easily see that 50% of the box content is air... :/