I'm just saying that corporations will do what they believe will sell in the market and the market shall therefore vindicaate them. And obviously it worked. What you or I want to say about philosophy or mentality are moot points.
They're philosophical but they're hardly practical. A business at the end of the day has cost/benefit considerations - not just considerations based on the desires of particularly small segment of its overall market. I'd love more technical transformations too but I realise and accept that this is predominantly a kids market and whatever satisfies that market so as to generate the highest return would appear to be the best avenue.