Based on the prices, they are Deluxes... so I'm guessing Reflector could be a redeco of Perceptor, and Hardhead could end up being Warpath.
Details on the listing also give us names of a few more Arms Micron figures as well...
AM 36 - Thundertron (noted as MMOG, so could be a character in that game, instead of the TFPrime cartoon)
AM 37 - Preview Optimus redeco (could mean the First Edition figure)
Also recently revealed
is the AM 33 Darkest Megatron, which has the combiner sword Microns from the singles release.
Plus a couple more
store exclusive Arms Micron redecos mentioned - "Dark Guard Optimus" (December 1st) & "Unicron Darkness" (March 23rd).