Saw at Target yesterday:
Description: Box containing DVDs of complete Season 1 of Robots in Disguise plus a movieverse-themed Pop! Optimus Prime figure.
Price: $54.
Personally I reckon it's a bit of a rip off considering last year you could get the DVDs plus a kids TF t-shirt for $16. That means you are paying another $38 just to get the Optimus Pop! figure when not one shelf away they have Movieverse Bumblebee Pop! figures for half that ($19).
Anyway, next time I'm in Target I'll take a pic.