I saw Transformers 3 times at the movies and ROTF twice. I don't know how many times I've watched them on dvd countless times. Originally I wasn't that excited about DOTM. I knew a third one was coming and thought yeah great. The name "Dark of the Moon" made me totally loose my interest as I thought it was a stupid name. The first trailer didn't do much to reignite my interest... Then I saw the the superbowl and daytona spots and... I am so freaking excited. I can't wait.