Bah, I was wrong.
Last month I said to Gok and the others that I figure by June TRU would move DOTM over to where Cars 2 was sitting, not realising that Cars 2 (seems to have made) far more money than Transformers could ever hope in terms of merchandising, so TRU isn't gonna stop promoting the hell out of that toyline.
Sorry guys.
I am informed that this is the case in the US as well.