It has always bugged me as to why Target claims they have Australia's biggest toy sale, so I rang up and asked. Official response - "it's just a marketing thing".
Seems a bit deceptive if they are throwing around quantitative terms like that, without some sort of parameter to back it up.
I asked, is it 'biggest' in terms of number of toys, amount of stock, the number of stores... "Um, nup, it's just a marketing thing".
Sounds like false advertising to me, during the BigW & Kmart sales - just to have parents think that if they wait a month before fighting the crowds at the shopping centre, this "bigger" sale will be better for them.

(only two days to go until I have to fight those crowds )