Quote Originally Posted by griffin View Post
It has always bugged me as to why Target claims they have Australia's biggest toy sale, so I rang up and asked. Official response - "it's just a marketing thing".
Seems a bit deceptive if they are throwing around quantitative terms like that, without some sort of parameter to back it up.
I asked, is it 'biggest' in terms of number of toys, amount of stock, the number of stores... "Um, nup, it's just a marketing thing".
Sounds like false advertising to me, during the BigW & Kmart sales - just to have parents think that if they wait a month before fighting the crowds at the shopping centre, this "bigger" sale will be better for them.

(only two days to go until I have to fight those crowds )
And other stores don't use slogans and phrases to lure in customers? Its essentially how most stores sell products. The general public are idiots. If you had two individual products and told them that one was better than the other because it was a different color the majority would believe you, no questions asked. When your dealing with people like that why wouldnt retailers make unproven marketing phrases? I'm not saying its right, but the majority of the time it works. As for parents thinking they have to wait a month for supposedly better prices, the target catalogue was out weeks ago (while both bigw and kmarts sales are still on) If saving money was so important to people surely theyd check the catalogues of all three stores to see where the best buys are.