Yeah, Madman do that with a few of their titles. The reverse side of that jacket is the Japanese TFTM poster (which was used in Japanese theatres in the 80s). They did the same thing with the Rurouni Kenshin OVA -- the reverse side had るろうに剣心 (Rurouni Kenshin), whereas the front side has "Samurai X" (needless to say I flipped it ). It's a pretty neat idea.