i have no idea what i'm looking at! it hurts my brain.
like many other speculators, i tend to think that maketoys is fansproject which will continue to build TF related toys while the fansproject will build entirely fictional universal characters.

although it seems FP use their FB page more often than their own page (which pisses me off as i refuse to use FB), the best slide show of images (this new "heartmaster" in particular) can be found at www.fansprojectcore.com, their official fan page.