It's like Hasbro had completely given up on RID at the beginning of this year... and they need the RID sales to help fund/subsidise the smaller-production-run Generations line.

We get the occasional toy commercial on TV and youtube, but where is the hyping up of the current season of the cartoon or toyline... or the updates to the RID App.
I was even expecting the HasCon convention to be focusing more on the RID toyline than Generations, because the event is supposed to be prioritising the family and kids demographics, not the adult collectors. (I know that they had to focus on adult collectors to justify axing BotCon, but it means that their majority consumers were not prioritised with the products revealed.)
If it wasn't for SDCC, we wouldn't have known about any upcoming RID toys... and as it was, they only revealed three new toys if I recall (two crash combiners and a Legion Twinferno).
I understand them not wanting to spend money on a series that is ending, or being replaced by a new season/chapter/etc, but they seemed to do that a lot earlier for RID, neglecting this whole season/year, when usually it is just 4-6 months before a change-over.