Rescue Bots Optimus with Trailer is now on Amazon, for $33 (but currently discounted to $30).

The non-convertible foot-long figures (seen at US TRU stores), are now up as well, for US$13 each (price of a Deluxe, but bigger than a Leader).
Optimus
Bumblebee

And these way-cool Gen1 (IDW art) lunchboxes, that are noted as being licensed.
Autobot
Decepticon
$13 each, but limited stock.

Anyone wanting to army-build their TFPrime Insecticons, there seems to be a fair few Hardshells in stock at the moment, at $11 each... but the weight is still out, so will cost a fair bit if you buy more than one or two on their own.