General concensus is that it needs to be within a suitable area. i've seen at some stores a "competitor area map" showing the area they will match in. My store doesn't bother with that.

But if you came in saying a little shop up in cairns has it cheap, well it's not like your going to drive there and get it if i say no.

it's actually funny.... before we added beating by 5%, if the customer was a pain we used to say no and make them go where they had "just seen it for x amount".... if your getting it at the same price, why didn't you get it there when you saw it????