Beastformers (released in Western markets by Hasbro as Battle Beasts) was actually featured in the Japanese Headmasters Transformers cartoon (very briefly) and in the Headmasters comic. There were quite a few toys (which had the Transformers logo on the packaging), and a few playsets.
This page appears to list all the different Beastformers and Battle Beasts toys, but is very big with hundreds of photos.