Corporations (or those with corporate mentalities) are often not up to date when it comes to riding trends. By the time they release their imitation attempt, it's years after it was popular. Action Masters and perhaps Pretenders are an example of that trying to ride the successes of Mask and MOTU years after their peak.
Sorry, I thought Paul Agnew's pic was one of the toys. That mold has been previously used as an exclusive and Botcon seems to use the same molds often in their retools.What mould? link please?