The Brand is definitely being pimped out to all sorts of new avenues this year, with two more Mobile/Tablet App games with Transformers themes.

The first is "Battle Masters", which is the online version of the upcoming battling robot toys we've seen recently (that look very little like existing Transformers characters).
There are 8 characters to begin with, and another 6 to unlock.

The second one is "Battle For Cybertron" but is just a Casino App with a Transformers Theme, in a slot machine format. I can't see it saying how much it costs, but the description implies that it could be a proper paid gambling game.
It says in the press release - "relive the fun of TRANSFORMERS from anywhere"... by gambling? Oookay.

If anyone plays either of these games, let us know what they are like... and if the Casino one is indeed a pay-to-use game, and what characters are in the Battle Masters game (as it could let us know what toys they are releasing).