
Originally Posted by
griffin
I was thinking the same thing, being a Brand that targets kids from 5-12 years old (regardless of them growing up, or even becoming a significant demographic themselves).
One thing I thought about as being similar was a slot machine in Vegas that was Star Wars themed (and it was so much fun, I was on it for a couple hours)... but the difference with that one is that the target demographic is a little older because it is movie based. It's still at least an older (Teen) demographic, which is also under the gambling age, but closer to it to have more active fans of that Brand reach that legal age to want to play it.
(there were a few themed slot machines based on movies or fiction, but it was the non-gambling extras on those machines, like bonus games on the computer screen or animations)
This one being a mobile device makes it easier for kids to access, as there is no bouncer on mobile devices like there are at a casino (to enforce age restrictions).