As inflation bites with things, which do you prefer as a Consumer on set-size items like packaged foods - a price increase for the same amount of product, or, a reduction in product size to keep the price the same.

For example, this week saw a reduction in packet size for Red Rock Deli chips, from 185gms to 165gms... but staying the same price.
So, would you prefer the pack size to stay the same and go up in price every few years, or, would you prefer the pack size to shrink a little so that it doesn't feel like the price has changed?




On the left, under the yellow sale tag, the old size is noted as $2.26 per 100gms, while on the right, under the "new" tag, the new size is noted as $2.54 per 100gms.
Just like when the size of Doritos dropped about 20gms at the start of 2012, the stores have put up "new" tags (as if these are brand new products) and have the entire range on sale, so that people are less likely to notice the change of size (and price per 100gms).