Quote Originally Posted by gantz View Post
Upset that Marvel has found the need to place, in a rather large size, SAME DAY DIGITAL COPY FOR FREE plastered all over the covers.

Why not a simple card in the middle of the book, or a URL on the inside, I let slip the fact Spider Island had a friggin '#tag' on the cover, but now this?!
It's an enticing incentive to the potential buyer, to offset the additional $1 they're paying over the majority of DC titles.

It's a sales pitch.

Putting the ad inside the book would kinda defeat the purpose (and ads do mention this).

And really, it's still a MILE better than the Marvel ads in the 80's that had stuff like a third of the cover taken up with the 'Win A Bike At Toys R Us' etc. One of those annoys the hell out of me as it's on one of the key Dark Phoenix Saga issues, issue 137. 'THIS COMIC COULD BE WORTH $2500 TO YOU. BUGGER THE ART, THIS IS AN AD, BITCHES'.

This is far less obtrusive, and is good promotional tool for a flexible market, and value proposition for the customer (even though Marvel even admitted it doesn't need to charge $3.99 in the first place).

It could be far worse.