That IS ridiculous. I was expecting maybe $5 per pack. There is no way they will sell movie cards at $15 per pack... and I'd be surprised if too many newsagents risk buying 10-pack boxes.
If that is the actual price, I won't be trying to collect a set. I was starting to get a bit keen on collecting the rest of the set... but considering my luck on tracking down missing cards, I'd be paying over $500 for a set of cards that are only Movie themed.

I wonder if they are so expensive because of the truck and clothing bits...
(which are easy to identify in the packs)