But do they? I didn't know what a Michael Bay was until he made the first Transformers film. I just looked it up - he'd directed six films at that point, and even now he's still only directed seven non-Transformers films. Are people really going to watch a Michael Bay film, or are they going to watch Transformers (and Ninja Turtles)? Transformers and TMNT have more history than Michael Bay, and they have fandoms and toys and TV shows and comic books and inspire nostalgia in eighties and nineties kids. Surely the franchises are the draw, not the hack.