Quote Originally Posted by drifand View Post
So should woollies and bankwest remove a ribbon shape in their ad I saw today that reassembled Marlboro ?

The emblem and the words define it together with the rooftop or ribbon ended design which is a common design just that we are old enough to relate more to a more common scene over another. Like said malboro have not left words or emblem out from their products and the only time they did was bar coding red black white and hence why I said the common shape was not the issue. As we just relate the colours to malboro regardless.
I had to look up the Bankwest ad, sorry I don't think its the same use of the shape. Unless I'm not looking at the same ad, Its very small and not the focus of the design. I see your point, sure its a common shape, and could represent a flag or form part of a sign or arrow, there are many uses for it.
The difference is that on Exhaust a definite connection can be made with the Marboro logo. It is inspired by it, it is undeniable. Maybe the everyday person may not recognize it, but the lawyers will!