Yeah, they were good on that, and it seems that it may have just protected them from being shut down as well (as TFW).
But the problem was that it was still on their news page indirectly - from their constant inclusion of dealer advertising that you have to scroll through for ages - which is full of 3rd party items each time. Dealers like TFsource include all the images as well, which gets posted on Seibertron's news page, and becomes "news" by stealth.