Originally Posted by
griffin
Hasbro should learn from this Combiner Devastator for future toy release marketing.
Look at all the free publicity it is getting from a blurred photo and vague descriptions, and all the attention from interpretations and speculations.
Devastator wouldn't have had this level of interest if official images were suddenly released with a press-release, like it will be at the American Toyfair in a couple weeks time. The toy would have had 3-4 days of coverage, if that, on the fansites, as the attention would be split among all the other new toys that will be unveiled at the American Toyfair (other Combiners, new RID toys, RID cartoon info, and various toy exclusives). Instead, fans on various sites have been talking about this mythical toy for weeks now... and the traffic in those topics is greater than an official reveal news topic.
This is how some movies do their viral marketing campaigns... "leaking" or teasing info, sometimes hidden in official promotional material, that gets people more attached emotionally to the thing because they are processing it more in their brain, investing their time and attention into it, to be the first to figure out the mystery.
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