A bias to their local product? Thinking US markets won’t buy it because it wasn’t part of their childhood?

Botcon did multiple EuroG1 figures through its run and the British creators on the IDW comics meant books like Last Stand of the Wreckers comic gave several prominence including making Overlord a big deal. And he got a new toy (but for many may think of that as the Masterforce character).

I’d be all for modern versions of the Turbomaster and Predator line.

And hey if Cyberverse toyline can have a Rack’n’Ruin toy (and that’s peak obscure British) anything’s possible.